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What do rising Rolex prices, China’s top-selling AITO M9, and Sun Yingsha joining La Roche-Posay have in common? Each signals where luxury is headed in 2026.

Discover how careful strategy, technology, and partnerships are redefining value across watches, smart cars, and skincare this year.

📰 Upcoming in this issue

• ⌚ Rolex Nudges the Luxury Bar Higher for 2026

• 🚘 AITO M9 Ruling China’s Luxury EV Segment

• 💄 Sun Yingsha Redefine La Roche-Posay Skincare

📈 Trending news

• Rolex Prices Hitting Regal Lifestyles

• China’s EV Crown Goes to AITO M9

• Yingsha Serves Skin Like a Champion

⌚ Rolex Nudges the Luxury Bar Higher for 2026

No drama. No redesigns. Just a new year and slightly higher numbers. Rolex’s 2026 price update is calm, deliberate, and driven by one thing above all else: materials.

Steel creeps up. Gold takes a brighter step. Platinum remain steady.

Read the full article here »

Primary Takeaways:

• 💰 Metal Matters Most:
  Steel rises a modest 1–3%. Gold climbs 5–6%. Platinum lands around 3.5%, even after big moves in unpolished material prices.

• 🏁 Icons Feel You Quietly:
  Daytona, Submariner, and GMT-Master II follow the same process. Steel continue restrained. Precious metals add valuable figures.

• 🧭 Nothing’s Fully Immune:
  From the new Land-Dweller to entry-level Oyster Perpetuals, every corner inches up. The new floor upgrades now starts at €6,000.

• 🌍 Global Context Counts:
  Europe sees moderation. The U.S. feels sharper hikes, driven more by tariffs than by Rolex itself. Global prices are heavier than ever.

🚘 AITO M9 Ruling China’s Luxury EV Segments

The AITO M9 quietly dominates China’s RMB 500,000 luxury SUV market, blending smart tech, bold design, and usability. It’s everyone’s wanted SUV and the numbers prove it.

Read the full article here »

Primary Takeaways:

• 🏆 Unmatched Leaders:
  260,000+ deliveries and 20 months always reaching the social luxury. This is consistent performance, not just luck and probability.

• 📈 Value That Supports:
  Top user recommendations and leading residual value in hybrid and plug-in segments. Buyers are investing, not just spending money.

• 🧠 Tech-Forward Cabins:
  Detachable rear control, 32-inch projection, and floating window displays makes driving feel like a smart lounge, never a chore for owners.

• 🤖 Huawei Drives Intellect:
  Four lidar sensors and ADS 3.3 giving you parking-to-parking autonomous support so your vehicle is actively working for you.

💄 Sun Yingsha Redefine La Roche-Posay Skincare

World No. 1 table tennis player Sun Yingsha is now the face of La Roche-Posay’s Serum & Mask range, bringing her global appeal to the brand’s promise of effective skincare globally.

Read the full article here »

Primary Takeaways:

• ✨ Champion Movement:
  Yingsha’s focus and grit reflect the brand’s science-backed approach. Her fanbase connects La Roche-Posay to Gen Z and sports enthusiasts worldwide.

• 🎬 Stories That Fastens:
  From its 50-year anniversary mockumentary to Scars of Life, the brand blends authenticity with impact, proving skincare is about more than looks.

• 🏆 Credible Takeaways:
  Top-ranked clinical beauty brand in media value for 2025, proving that results and reputation go hand in hand when providing luxurious, regal visuals.

• 🌿 Purpose Behind Product:
  Addressing acne, cancer scars, and more, La Roche-Posay continues to upgrade everyday skincare into meaningful touches, and personal connection.

One last thing,

Luxury today is about brains, grit, and precision. From Rolex adjusting prices with care, to the AITO M9 leading China’s luxury EV market, to Sun Yingsha bringing focus and passion to La Roche-Posay, this edition shows authenticity and performance create value.

It’s the small choices that makes a difference, the smart details you notice when your excitement fades, and the confidence to invest in what truly matters.

Until our next edition,

Catherine Beaumont
Editor-in-Chief
Boston, Massachusetts
Flying Private

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